Upon reading an insightful, articulate post on the generation gap in feelings about online privacy on Wired.com (written by Center for Democracy & Technology policy analyst Heather West), I was struck by how much the conversation about privacy in social media has changed in just the last two years – and by the misinformation regarding the generation gap and feelings about online privacy.
Often, people remark that members of the “millennial generation” do not care about their personal privacy – that they share any and all information online freely, without thinking about the consequences. According to West, this is largely untrue:
“Digital immigrants tend to think about privacy as the ability to conceal information from others. Digital natives instead share information within certain contexts, and with granular privacy controls on that information. And according to a new study on behavioral advertising, it is precisely the 18-24 year old age bracket that cares most about how information is used to make decisions about them to deliver news, advertisements, or discounts. In fact, one of the survey’s authors told the New York Times that it’s likely that young adults care more about their privacy and how companies use their information than expected.”
This is good news – though there is still a great deal of misinformation about just how safe and free you are online. The internet is still a largely unregulated realm – and major companies and government organizations can still keep tabs on folks in ways that infringe upon civil liberties.
West goes on to argue that the sophisticated privacy controls in social networking sites like Facebook allow users to have real control over their personal information, granting true freedom and full privacy for users.
“Rather than an all-or-nothing public or private paradigm, we expect to be able to choose levels of privacy and levels of exposure to the public. Most teens restrict access to their online profiles and do not think that sharing their information with a specific set of people means that the information is in the public domain. This allows them to both gain the benefits of sharing and communicating online, but also protecting their privacy and remain empowered in their choices about their own information.
These expectations of granular control over information, both in the Pew studies on privacy controls and the more recent study on tailored content and advertising, seem to reflect the expectations of the Fair Information Practices (FIPs) that form the basis of most privacy law.”
Unfortunately, these privacy controls are imperfect – see the recent facebook quiz debacle, in which users’ information can be leaked to third party “quiz” developers regardless of privacy settings. Thankfully, Facebook has amended its privacy policy yet again – and will reportedly fix this particular issue.
Regardless of age or “digital native” status, we all need to hold companies and government entities accountable for privacy violations – and continue to be vigilant about the information that we choose to share. Safe and Free is our motto – and we believe that this should extend fully into all aspects of life – including the digital realm.